Brand Book
& Asset Kit.

The reviewer reads every line. So does this book.

GENESIS Grants audits funding proposals before they are submitted: it reads the call, reads the proposal, scores it against the evaluation criteria and returns findings a coordinator can act on. The figure that signs everything we publish is half person, half machine, because that is how the work is split. The machine reads; the person decides.

Use this book as a working manual. It tells you which file to use, which colour, how to write the name, and what never goes on a client document. When it does not cover a case, apply its first rule: write it so an evaluator would trust it.

Nine chapters. Read the first six once; keep the eighth open.

We tell a coordinator where the proposal loses points, while there is still time to fix it.

Three rules. Everything else in this book follows from them.

A standing figure, split down the vertical axis.

The left half is smooth and human. The right half is mechanical: joints drawn as circles, a segmented arm, an antenna. The two halves share one outline, so the figure reads as one body doing one job.

Read it two ways. Literally, it is the service: a reviewer and a machine working the same proposal. As a signature, it marks every document as checked by both.

Form

Standing figure, front view, line drawing with even stroke

Proportion

133 × 320 units · width 0.416 of height

Colours

Cyan on light grounds · white on ink and on cyan · ink for single-colour print

Master files

genesis-figura-cian.svg · -tinta.svg · -blanco.svg · -currentcolor.svg

One head of clear space on every side.

The unit X is the height of the figure's head. Keep 1X clear around the mark or the lockup; 2X on covers and banners. No text, rule, image or page edge enters that zone.

Eight ways to break the figure. Don't.

GENESIS in capitals, Grants in title case, no accent.

In running text, on documents and in the portal, the service is always GENESIS Grants. After the first mention, GENESIS alone is correct. The word never takes an accent in any language.

Three official lockups. No fourth.

The figure, the GENESIS wordmark in Space Grotesk Bold converted to curves, and GRANTS in cyan. In the horizontal lockup the figure is 3.5 times the wordmark's height. Use the master files; do not reset the type.

Four colours do the brand work.

Cyan carries the figure, GRANTS, rules and one accent per surface. Ink is the text colour and the ground for covers and headers. White is the page. Graphite sets running text where ink would be too heavy.

Two scales for interface, tables and charts.

Use the cyan scale for links, data and hover states, and the neutral scale for lines, panels and secondary text. Cyan 700 is the colour for cyan text on white; brand cyan itself never sets body text.

In the portal, colour says who acts and what it costs.

Buttons follow the figure. The left half is human, so the left side of every button bar and decision window holds what a person does: judgement, decisions and signature, in purple. The right half is the machine, so the right side holds what GENESIS does: reading, checking and scoring, in blue. Launching a round is a decision with a charge: red, on the left, behind a confirmation window. Navigation, downloads, Cancel and Delete stay neutral; in decision windows Cancel sits on the right.

Hit AA everywhere. Cyan is a surface colour, not a text colour.

Brand cyan on white measures 2.2:1, below every WCAG threshold. Use it for the figure, rules and fills; write text in ink, graphite or Cyan 700.

Seven steps, screen and print.

Print: body 9.5 to 10.5 pt, labels 6.5 to 7 pt, document titles 30 pt.

How we sound.

The same voice on six surfaces.

All examples below are invented. Client names and project acronyms never appear on public material.

The parent appears as a legal entity, never as a brand.

Solo Lattices does not endorse GENESIS Grants with its mark. Its name appears in exactly two forms: the legal line in the footer, and the full company data in the billing block of quotes and invoices.

The figure fills the ink band from top to bottom.

The header is one ink band. The figure takes its full height, then GENESIS Grants and the claim, large. Navigation sits right. Below the band, white cards on frost.

Figure, name, role, and the service. Plain text for the rest.

An HTML table with inline styles so it survives Gmail, Outlook and Apple Mail. Arial only; no web fonts in signatures. Replace the bracketed fields.

	[Full name] [Role] · GENESIS Grants [email address] [+00 000 000 000] www.genesisgrants.com GRANT PROPOSAL AUDIT
GENESIS Grants is a service provided by Solo Lattices Company Ltd. This email and any attachments are confidential and intended only for the named addressee.

The approved model: one service per line, one total chip.

Lockup top left, document type top right. Billing details carry the full parent company data; the client block sits beside it. One line per service with its code. The total is a solid ink chip. Quotes number as GEN-Q-YYYY-NNNN, invoices as GEN-YYYY-NNNN.

The cover states what was audited, when, and who validated it.

Ink upper block with the lockup, the document title and the proposal. White lower block with the reference data, the SHA-256 fingerprint that seals the PDF, and the human validation box in purple, the product's colour for a person's decision.

The last document a client receives.

A4 landscape, ink frame, vertical lockup at the top. It records the proposal, the rounds delivered and the closing date, in the language of the portal of the person who closes it. Signed for GENESIS Grants; no seal.

Lockup, subject in cyan capitals, one ask at the end.

Ink cover, white content slides, the claim in mono.

16:9 at 1920 × 1080. Covers and section breaks on ink; content on white. One idea and one number per slide. The closing slide carries the legal line.

The PowerPoint template (four layouts: cover, section, content, closing) is in the kit folder, presentacion/genesis-grants-presentacion.pptx; this page cannot attach PowerPoint files.

One banner, one avatar, one post format.

LinkedIn cover at 1584 × 396 with the lockup centred so the round profile photo never covers it. The avatar is the figure-only tile cropped to a circle. Posts are 1080 × 1080, one claim each, with the source of any number in the caption.

Branding in the corners; the centre is for the person.

1920 × 1080 for Teams, Zoom and Meet. Lockup top left, web address top right, a large ghosted figure low on the right. Keep the dashed zone clear: that is where your head and shoulders sit.

The standing figure on a cyan tile, at every size.

The favicon, the home-screen icon and the portal tab all use the same tile: white figure on UI blue, corner radius 22 %. The ink tile is the alternative for dark docks and slide footers.

Files

favicon.ico, favicon-16/32/48.png, apple-touch-icon 180, icon-192, icon-512

Figure

78 % of tile height, centred

Never

The pose in motion, the wordmark, or a letter G inside the tile

Drawn with the figure's stroke.

24-unit grid, 2 px stroke, round caps and joins, no fills. Mechanical details resolve as a small circle or a short segment, like the figure's joints. One colour per icon; always paired with a text label.

Scores on the evaluators' own scale.

In most Horizon Europe actions, evaluators score each award criterion from 0 to 5 with a threshold of 3, and the total from 0 to 15 with a threshold of 10. Charts use that scale and draw the threshold as a line. The latest round is cyan; earlier rounds are haze grey. Values sit on the bars.

Three kinds of image, all of real interfaces with invented content.